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School of Engineering

Beth McCarthy

Lecturer
Engineering Management & Innovation (Gordon Institute)
B.A., Communications, Stonehill College

Beth McCarthy

Beth McCarthy

Lecturer
Engineering Management & Innovation (Gordon Institute)
B.A., Communications, Stonehill College

Phone 617-627-3110
Tufts Gordon Institute, Suite 2400
200 Boston Avenue, Medford, MA
Research: 
entrepreneurial leadership
Biography: 

Beth McCarthy has spent the last 20+ years helping brands in both the private and public sectors bridge the gap between their offering and their consumers’ needs – creating products and services that reflect these needs and then marketing them in a way that resonates and inspires action. Most recently she was with C Space and consulted with Fortune 500 companies, helping them understand how to make their brand, products, and services relevant to the people they serve.

Prior to C Space, McCarthy worked at top marketing/consulting firms in Boston, including Digitas and Epsilon. Much of her work focused on developing initiatives to instill customer loyalty. At Tufts Gordon Institute, she is a lecturer in entrepreneurial leadership.

Education: 
B.A., Communications and Business, Stonehill College
Professional Experience: 
2015-present:

Lecturer, Tufts Gordon Institute

2015-present, 2001-2005:

Principal, Elizabeth M. McCarthy Consulting

2005-2015:

C Space

  • VP Client Solutions and Strategy
  • VP Group Director
  • Client Services Director
  • Consultant
1997-2001:

Learning and Development Manager, Account Manager, Digitas

1994-1997:

Account Manager, Account Supervisor, Epsilon

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