For any new venture, it is important to develop a strategy for financial sustainability. In standalone ventures (such as a startup or a new non-profit organization), it is the business model: What are the different ways you can generate revenue from your paying customers – and how do they pay you? How much and how often? In internal facing ventures (such as an organization generating solutions for internal customers), it is the notion of quid pro quo: What value are you offering to internal customers (saving time? saving money?) and how are the internal customers “paying” you (with in kind services? With social mentions?)
In this session , we will touch on the importance of having the right pricing architecture and strategy, and the best ways to test pricing and purchase intent.
This workshop is part of the Tufts Entrepreneurship Center "Getting Started Series". If you are passionate and want to make a difference, but you have not worked on innovation and entrepreneurship projects before these workshops will kick-start your entrepreneurship journey. You can join this event even if your schedule doesn't allow you to attend all five in the series!