Vicki Godfrey is the CMO of Zipcar and a lecturer in marketing at Tufts Gordon Institute. She has more than 20 years of general management, marketing, and new product experience with both large and small companies. Prior to joining Zipcar, Godfrey was responsible for global brand and events at Monster.com. During her tenure at Monster, she globally repositioned the Monster brand, expanding the brand definition and created integrated marketing programs to deliver consumer awareness programs worldwide. Her last brand positioning won over 16 marketing awards, including a bronze Lion at Cannes and three Clio awards, and drove substantial consumer business for the brand.
Prior to Monster, Godfrey led marketing for the stock plan business at Fidelity Investments, and was the corporate officer responsible for global marketing and product development at Printlife. She also spent nine years at Polaroid Corporation.